Termed, the "New Europe", the hard working people of Eastern Europe are embracing the shift to an urban culture. Successful government reforms are resulting in lowered trade barriers and lower taxes. With a wealth of inexpensive resources, major large scale corporations are choosing to locate in Eastern Europe. Enjoying the benefit of better jobs and higher income, the people of Eastern Europe continue to boost domestic consumption. Luxury automobiles, and designer fashions are being manufactured there, not only for the export markets, but to cater to the domestic appetite for a better way of life. Within the larger cities of Eastern European countries, people now enjoy a bustling nightlife and world class entertainment.